Brand Marketing Manager

Job overview

The Brand Marketing Manager role is onsite in Los Angeles, CA. Compensation is not specified. The confidential client is a growing, multi-brand apparel and lifestyle company selling through department stores, club, off-price, and direct-to-consumer channels. The role establishes the company’s brand marketing function and guides how its brands are presented across products and channels. It develops brand identity and messaging, leads seasonal campaigns, and coordinates social, influencer, ecommerce, and retail-partner marketing while managing the annual budget.

What you'll do

• Define brand identity and messaging
• build brand books
• name collections and direct packaging
• manage seasonal campaign calendars
• lead social and influencer strategy
• manage agencies and creative freelancers
• coordinate email, SMS, and site content with ecommerce
• develop marketing programs with retail partners
• own the annual marketing budget
• assess performance data and channel returns.

What we're looking for

Skills & competencies

brand marketing manager

brand strategy

apparel

lifestyle brands

campaign execution

social media

influencer marketing

packaging direction

ecommerce marketing

retail partnerships

los angeles ca

hoxton circle

Work arrangement

• Weekend coverage required

Why this role

Confidential search with creative authority across a multi-brand apparel and lifestyle portfolio; reports to the CEO with a dotted line to the President.

About the employer

Hoxton Circle is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.