Senior Manager, Growth Marketing

Job overview

The Senior Manager, Growth Marketing role is onsite in Boston, MA; compensation is not specified. Zappi’s platform provides consumer insights to help brands improve advertising and product innovation.

What you'll do

• Own the named-account ABM program, manage account-based paid campaigns, partner with BDRs and account managers on engagement and expansion plays, and use account intent signals.
• Improve MQL-to-SQL conversion, lead web conversion optimization and HubSpot experiments, layer account activation into priority campaigns, and report performance to marketing and go-to-market leadership.

What we're looking for

Skills & competencies

senior manager

growth marketing

account-based marketing

abm

demand generation

hubspot

conversion optimization

named accounts

boston ma

zappi

Work arrangement

• Weekend coverage required

Benefits & perks

• Quarterly company-paid mental health day
• at least 20 days of PTO plus national holidays
• wellbeing and counseling access
• life, AD&D, short- and long-term disability
• health, dental, and vision insurance
• 401(k) match up to 4%
• training and development support.

Why this role

Leads both named-account growth and funnel conversion optimization for a consumer insights platform.

About the employer

Zappi is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.