Senior Brand Manager — e.l.f. Cosmetics

Job overview

The Senior Brand Manager role is hybrid, with three days in the office and two days at home; the listing is in Oakland, CA. Annual base salary is $110,000–$140,000. e.l.f. Beauty’s stated purpose is to make the world a better place for every eye, lip, and face, with a commitment to clean, cruelty-free beauty at value. The role leads global marketing for e.l.f. Cosmetics, connecting brand strategy to execution across campaigns, product launches, retail, and digital channels. It uses consumer insights and performance data to guide growth, while coordinating cross-functional teams and agency partners.

What you'll do

• Own global brand strategy and annual planning
• monitor growth, profitability, market share, velocity, and margin
• identify market opportunities
• lead global marketing campaigns and brand calendar planning
• direct go-to-market planning for launches
• develop creative briefs and brand messaging
• use consumer insights and analytics to optimize performance
• track brand health and campaign ROI
• partner with sales, retail marketing, and ecommerce
• lead and develop marketers and agency partners.

What we're looking for

Skills & competencies

senior brand manager

e.l.f. cosmetics

hybrid

oakland ca

e.l.f. beauty

$110,000–$140,000/year

brand strategy

global marketing

360 campaigns

product launches

consumer insights

retail and digital

Work arrangement

• Weekend coverage required

Benefits & perks

• Bonus eligibility, equity, flexible time off, year-round half-day Fridays, medical, dental and vision insurance, retirement savings plan, and gender-neutral parental leave.

Why this role

The posting describes a hybrid three-days-in-office, two-days-at-home arrangement and eligibility for annual performance bonuses and equity.

About the employer

e.l.f. Beauty is hiring for this role. Industry: Toilet Preparation Manufacturing. Sector: 32.