Director of Marketing Analytics

Job overview

The Director of Marketing Analytics is an onsite leadership role in Miami, FL. Compensation is not specified. The position supports a growing fintech company’s marketing analytics and data science initiatives, working closely with the CEO and executive team. The director leads analytics strategy and a team of analysts and data scientists, using marketing and customer data to improve advertising return on investment, lead quality, customer acquisition, and profitability. The role also develops measurement and reporting systems and provides data-driven recommendations on marketing strategy and budgets.

What you'll do

• Lead marketing analytics strategy and oversee analysts and data scientists
• analyze digital advertising performance across Google, Meta, and other channels
• develop analytical and predictive models
• evaluate the customer journey from advertising through financing approval and funding
• identify opportunities to improve conversion, acquisition costs, and profitability
• oversee marketing tracking, reporting, and measurement
• advise senior leadership on marketing strategies and budgets.

What we're looking for

Skills & competencies

director of marketing analytics

south florida recruiters

miami fl

full-time

fintech

marketing analytics

data science

digital advertising

google ads

meta

sql

python

predictive analytics

Work arrangement

• Weekend coverage required

Why this role

Leadership opportunity with direct collaboration with the CEO and executive team; requires 8+ years of marketing analytics or data science experience, including 2+ years in leadership, and strong SQL and Python skills.

About the employer

South Florida Recruiters is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.