Senior Manager, Product Marketing

Job overview

The Senior Manager, Product Marketing is an onsite role based in Saint Paul, MN, with compensation not specified. This position supports the Walden University marketing team by driving enrollment growth through integrated marketing strategies for assigned program verticals. This role exists to translate program differentiators into high-impact campaigns that move prospective students from awareness through enrollment. The Senior Manager partners with cross-functional stakeholders to ensure marketing efforts are strategically aligned and operationally sound.

What you'll do

• Lead go-to-market strategies for assigned program verticals.
• Develop and execute integrated marketing plans.
• Manage campaign positioning and messaging.
• Collaborate with channel leads, product, and academic teams.
• Monitor competitive landscape and performance metrics.

What we're looking for

Skills & competencies

full-time

day shift

saint paul mn

marketing

product marketing

walden university

hybrid

onsite

education

healthcare education

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, vision, life and disability insurance, 401k Retirement Program + 6% employer match, Flexible Time Off (FTO) Policy, 12 Paid Holidays

Why this role

Focus on Walden University program verticals and enrollment growth.

About the employer

Covista is hiring for this role. Industry: Colleges, Universities, and Professional Schools. Sector: 61.