Demand Generation Specialist

Job overview

The Demand Generation Specialist role is remote and open to candidates located in the United States who can work without sponsorship. The listing is associated with Chicago, IL. Compensation is not specified. The position is part of Follett Software’s Growth Marketing team, supporting its education technology mission. The specialist plans, executes, measures, and optimizes acquisition campaigns to grow revenue and pipeline. By coordinating integrated marketing activity and turning performance data into insights, the role helps align marketing and go-to-market partners around acquisition priorities.

What you'll do

• Develop, implement, and measure integrated campaigns
• translate business needs into briefs, audience priorities, messaging, offers, and activation plans
• use approved AI tools and workflows
• coordinate campaign production, timelines, and handoffs
• maintain consistent brand messaging
• monitor funnel performance
• prepare reports and presentations
• maintain campaign documentation and KPI reporting
• test and optimize audiences, messaging, content, segmentation, offers, and tactics
• collaborate with Marketing and Sales on lead follow-up and feedback.

What we're looking for

Skills & competencies

demand generation

growth marketing

remote

united states

follett software

b2b marketing

b2b saas

integrated campaigns

marketing analytics

crm

ai tools

edtech

Work arrangement

• Weekend coverage required

Why this role

Remote role limited to candidates currently located in the United States and able to work without sponsorship. Requires 3–5 years of relevant B2B marketing experience, including B2B SaaS experience.

About the employer

Follett Software, LLC is hiring for this role. Industry: Software Publishers. Sector: 51.