Senior Director, Brand & Product Marketing — Men’s

Job overview

The Senior Director, Brand & Product Marketing — Men’s works in a hybrid arrangement in New York, NY, with an in-office policy of four days per week. The target salary is $170,000–$190,000 per year. The role leads menswear marketing strategy across ready-to-wear, accessories, and footwear at rag & bone. This leader connects design, merchandising, creative, retail, wholesale, eCommerce, and communications teams to shape brand positioning and coordinate integrated seasonal launches across channels, informed by consumer and market insights.

What you'll do

• Establish menswear brand positioning and marketing strategies
• lead brand moments and campaign briefings
• develop product naming and storytelling frameworks
• influence seasonal design and product briefs using market and consumer insights
• architect global cross-channel launch strategies
• own the seasonal go-to-market calendar
• oversee campaign toolkits
• adapt product stories across channels
• use competitive analysis and performance data to inform priorities.

What we're looking for

Skills & competencies

senior director

brand marketing

product marketing

menswear

new york ny

rag & bone

hybrid

four days in office

go-to-market strategy

fashion marketing

$170k–$190k

international travel up to 30%

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off, clothing allowance, employee discount, paid parental leave, Calm membership and other wellness benefits, medical, dental, vision and ancillary benefits, and 401(k).

Why this role

The posting seeks 10+ years of progressive brand or product marketing experience; menswear experience is a plus. International travel up to 30% is stated.

About the employer

Rag & Bone is hiring for this role. Industry: Cut and Sew Apparel Manufacturing (except Contractors). Sector: 31.