Roark Global Marketing Director

Job overview

The Roark Global Marketing Director role is hybrid, with four required in-office days per week in Irvine, CA and the option to work from home one day per week. Compensation is $150,000–$180,000 per year, plus an opportunity for an annual bonus. Roark is a premium adventure-lifestyle brand serving outdoor, surf, and lifestyle channels. The director leads global brand marketing and the go-to-market process, aligning brand strategy, creative production, channel distribution, and budgets. The role manages a four-person team and works with product, merchandising, planning, sales, e-commerce, and retail leaders to deliver consistent seasonal marketing across markets and channels.

What you'll do

• Own brand positioning, seasonal narrative, marketing plans, and brand guidelines
• lead marketing’s role in the 18-month go-to-market process and maintain the seasonal calendar
• oversee creation and distribution of brand assets across channels
• lead DTC and wholesale marketing programs
• manage and develop the marketing team
• oversee the marketing budget and agency, vendor, and freelance partners
• report plans and results to company leadership.

What we're looking for

Skills & competencies

global marketing director

roark

brand marketing

go-to-market

outdoor lifestyle

dtc

wholesale

team leadership

irvine ca

hybrid

$150k–$180k

annual bonus opportunity

Work arrangement

• Weekend coverage required

Benefits & perks

• Chef-prepared breakfast and lunch Monday–Thursday
• product gifts and brand discounts
• company bonus program
• medical, dental, and vision insurance
• company-paid life insurance
• 401(k) with employer match
• 15 days of accrued PTO plus an additional annual day and three floating holidays
• paid beach and giveback days
• team events
• dog-friendly office.

Why this role

Leads Roark’s global marketing function and a four-person team; hybrid schedule requires four days per week in the Irvine office.

About the employer

Archipelago Companies is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.