Senior Director, Membership Development & Marketing

Job overview

The Senior Director, Membership Development & Marketing role requires work from one of the organization’s offices in Michigan, Washington, DC, California, or Indiana; the listing location is Washington, DC. The stated pay range is $130,000 to $150,000. SEMA and PRI support businesses and professionals in the automotive aftermarket and motorsports industries through programs, advocacy, research, events, media, and education.

What you'll do

• Develop membership acquisition, retention, renewal, and engagement strategies
• analyze industry and member data
• manage prospect pipelines and B2B campaigns
• oversee member communications, digital marketing, CRM, and marketing automation
• coordinate with sales and internal teams
• manage budgets, vendors, and performance metrics
• represent the association at industry events
• and lead and develop membership personnel.

What we're looking for

Skills & competencies

senior director

membership development

marketing

b2b campaigns

member acquisition

member retention

crm

washington dc

sema

pri

$130k-$150k per year

20% travel

Work arrangement

• Weekend coverage required

Why this role

The posting requires seven or more years in membership development or business growth, ideally in an association or membership-based organization. Estimated travel is 20% as needed for industry events and association activities.

About the employer

Specialty Equipment Market Association is hiring for this role. Industry: Business Associations. Sector: 81.