Senior Manager, Product Marketing

Job overview

The Senior Manager, Product Marketing role is onsite in Benton Harbor, MI, with in-person work Monday through Friday; compensation is not specified. The role supports Whirlpool Corporation’s Laundry Product team in the Product Marketing organization. The manager develops category insights, product plans, strategic projects, and marketing plans for Whirlpool’s brand portfolio. The work connects consumer and market insights with product development and launch execution to support the company’s product roadmap.

What you'll do

• Develop product planning strategies and launch plans
• use consumer and shopper insights to inform product and feature decisions
• improve market messaging for current products
• develop project business cases with Finance
• lead global marketing input for advanced development projects
• use competitive assessments and forecasting to guide decisions
• drive projects from advanced development to production readiness.

What we're looking for

Skills & competencies

senior manager

product marketing

laundry products

product planning

consumer insights

product launches

brand marketing

benton harbor mi

whirlpool corporation

monday–friday in person

Work arrangement

• Weekend coverage required

Benefits & perks

• Generous benefits package
• employee discount
• fitness and educational reimbursement
• flexibility and time-off benefits
• four weeks of paid sabbatical after every five years of service.

About the employer

Whirlpool Corporation is hiring for this role. Industry: Major Household Appliance Manufacturing. Sector: 33.