Sales Director — Senior Living

Job overview

The Sales Director role is onsite in Fresno, CA, and compensation is $33–$36 per hour. The position leads sales and business development for a senior living community, supporting occupancy and resident and family engagement. The role exists to build a prospect pipeline, develop referral relationships, and guide prospective residents and families from inquiry through move-in. Sales planning, outreach, and coordination with community teams contribute to occupancy goals and a positive prospect experience.

What you'll do

• Lead sales strategy and occupancy goals using pipeline activity, conversion trends, and market insights
• manage the sales process from inquiry through tours, follow-up, deposits, and move-in
• build referral partnerships with healthcare professionals and community organizations
• develop local outreach and marketing initiatives
• maintain CRM and sales reporting
• monitor competitors and recommend ways to strengthen market position
• coordinate with community leadership and departments on sales, census reporting, move-ins, and engagement
• manage assigned sales and marketing expenses
• serve as Acting General Manager when assigned.

What we're looking for

Skills & competencies

sales director

senior living

fresno ca

central valley senior living

$33–$36/hr

occupancy growth

sales pipeline

referral partnerships

community outreach

crm reporting

resident engagement

business development

Work arrangement

• Weekend coverage required

Benefits & perks

• Health and wellness benefits, paid time off and holidays, 401(k) with company match, life and disability insurance, Employee Assistance Program, flexible spending account options, tuition reimbursement, professional development, voluntary benefits, and employee discounts.

Why this role

Combines strategic sales planning with direct community engagement and may include serving as Acting General Manager when assigned.

About the employer

Central Valley Senior Living is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.