B2B Marketing Manager

Job overview

The B2B Marketing Manager role is based in the Stevens Point, Wisconsin office. The stated base salary is $85,000–$105,000 per year, with annual bonus eligibility. The manager supports Berkshire Hathaway Travel Protection’s partner-channel growth and reports to the VP of Marketing & Communications. The role translates business and sales priorities into marketing plans, partner programs, and integrated campaigns. It manages budgets and performance analysis to strengthen partner engagement, lead generation, retention, and revenue growth.

What you'll do

• Develop and execute annual B2B marketing plans
• segment audiences and create messaging
• partner with sales leaders on account plans and growth initiatives
• manage consortium and distribution-partner marketing relationships, plans, and budgets
• lead campaigns across email, webinars, content, conferences, partner marketing, advertising, and social media
• track spending and KPIs
• analyze performance and report insights to leadership.

What we're looking for

Skills & competencies

b2b marketing manager

b2b marketing

insurance

partner marketing

campaign management

sales partnership

marketing strategy

stevens point wi

berkshire hathaway specialty insurance

$85k–$105k/year

annual bonus eligibility

health

dental

vision

401(k) match

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, vision, disability, life and accidental death and dismemberment insurance, flexible spending accounts, health reimbursement account, employee assistance program, 401(k) match, paid holidays and time off, tuition reimbursement, and paid parental leave.

Why this role

Newly created role serving as the primary marketing partner to Sales Management and the sales organization.

About the employer

Berkshire Hathaway Specialty Insurance is hiring for this role. Industry: Direct Property and Casualty Insurance Carriers. Sector: 52.