Senior Digital Marketing Specialist

Job overview

The Senior Digital Marketing Specialist role is onsite in Fort Mill, SC; compensation is not specified. Silfab Solar makes solar products and states its purpose is to reduce carbon emissions and improve access to clean energy. The specialist executes digital campaigns and develops content while monitoring performance and reporting insights. Working with the Brand Manager, Marketing Coordinator, and cross-functional teams, the role helps keep digital marketing aligned with brand and business objectives.

What you'll do

• Support the Brand Manager in translating strategy into digital campaigns
• contribute creative direction and campaign execution
• develop digital content for social media, paid campaigns, web, signage, and video
• draft briefs and copy
• maintain brand consistency and asset libraries
• conduct keyword research and support SEO
• monitor channel performance
• analyze data and prepare reports
• use insights to recommend campaign optimization
• occasionally travel to trade shows or events as required.

What we're looking for

Skills & competencies

senior digital marketing specialist

digital marketing

social media

content development

seo

campaign analytics

adobe creative suite

paid media

fort mill sc

silfab solar

clean energy

401(k)

tuition reimbursement

occasional event travel

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off and holidays
• 401(k)
• medical, dental, and vision insurance
• health savings account
• supplemental insurance
• employee assistance program
• tuition reimbursement
• recognition programs
• employee PV panel purchase program.

Why this role

Requires a portfolio, 3–5+ years in digital marketing, social media, or content roles, and at least three years using analytics and reporting tools. Adobe Creative Suite proficiency and paid media platform experience are specified.

About the employer

Silfab Solar is hiring for this role. Industry: Solar Electric Power Generation. Sector: 22.