Senior Reseller Go-to-Market Product Marketing Manager, Higher Education

Job overview

The Senior Reseller Go-to-Market Product Marketing Manager, Higher Education role is remote, with the listing preferring Pacific time zone availability; compensation is up to $85.92 per hour. The role supports the Education PMM team and higher education reseller partner business. The position develops and executes go-to-market plans, partner enablement, incentives, and pricing to grow the reseller channel. It also tracks business performance and coordinates cross-functional and regional execution to support sales goals and student access to Adobe offerings.

What you'll do

• Collaborate with reseller marketing, sales, finance, operations, and product teams on quarterly and annual sales plans
• align teams and enable reseller partners to execute go-to-market strategies
• prioritize customer renewals and segments
• adapt messaging and content for reseller audiences
• develop incentives and pricing models
• establish pipeline-growth frameworks
• coordinate regional localization
• track metrics and report business performance.

What we're looking for

Skills & competencies

senior reseller gtm pmm

higher education

remote

cypress hcm

product marketing

go-to-market strategy

reseller partners

b2b marketing

partner enablement

pricing and incentives

up to $85.92/hour

Work arrangement

• Weekend coverage required

Why this role

Remote role with Pacific time zone preferred; contract duration listed as September 29, 2025 to September 25, 2026; 8+ years in marketing, software, high tech, or management consulting; reseller experience preferred.

About the employer

Cypress HCM is hiring for this role. Industry: Employment Placement Agencies. Sector: 56.