Retail Media Lead

Job overview

The Retail Media Lead role is based in the office in Rogers, AR, with in-office attendance expected Tuesday, Wednesday, and Thursday each week. Compensation is not specified. The Bluebird Group helps brands grow across retail and digital channels. The role leads advertising strategy across client accounts, develops and optimizes retail media campaigns, and turns performance data into recommendations for brand leaders. It contributes to client growth by managing campaign outcomes, budgets, and cross-functional execution.

What you'll do

• Own onsite and offsite retail media strategy for client accounts
• plan annual, seasonal, and campaign initiatives, including budget allocation
• prepare quarterly business reviews with insights and forward-looking strategy
• identify growth opportunities in ad formats, targeting, and category expansion
• collaborate with client, digital, and creative teams
• monitor budget pacing and campaign performance against client KPIs
• track competitive and digital shelf trends
• contribute to team playbooks and improved tools and workflows.

What we're looking for

Skills & competencies

retail media

advertising strategy

digital advertising

e-commerce marketing

campaign optimization

amazon ads

amazon dsp

client accounts

rogers ar

the bluebird group

Work arrangement

• Weekend coverage required

Why this role

The role has an Amazon-focused book of business; Amazon Ads and Amazon DSP experience is valued, while broader retail media fluency is emphasized.

About the employer

The Bluebird Group is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.