Director of Demand Generation

Job overview

The Director of Demand Generation role is remote; the posting does not specify a remote geographic scope. The full-time salaried base pay range is $140,000–$190,000 per year, depending on location. The role reports to the VP of Marketing. Saltbox provides flexible warehouse suites, offices, and logistics support to help eCommerce businesses grow. This newly created player-coach role builds a repeatable demand-generation function, including strategy, market-launch plans, systems, and team capacity. It translates revenue goals into pipeline plans, coordinates campaigns and content, manages performance and budgets, and develops team and partner workflows to support occupancy, services revenue, and new-market growth.

What you'll do

• Set demand strategy across owned, paid, and partner channels
• translate revenue goals into pipeline plans
• coordinate campaigns, content, and launches
• lead go-to-market campaigns and budgets for new markets and buildings
• manage and coach direct reports and agencies
• set and review KPIs
• report pipeline metrics
• optimize performance
• direct recurring workflows assigned to AI agents
• partner with Revenue Operations
• perform tactical work while the team is small.

What we're looking for

Skills & competencies

director of demand generation

demand generation

growth marketing

marketing strategy

market launches

pipeline analytics

ai workflows

remote

saltbox

$140k–$190k

paid parental leave

401(k)

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical coverage, dental and vision coverage, 401(k) options, company-paid disability and life insurance, paid holidays, vacation and sick time, paid parental leave, and a learning and professional development budget.

Why this role

The posting describes a newly created player-coach position and expects 7+ years in demand generation or growth marketing, including at least two years managing people.

About the employer

Saltbox is hiring for this role. Industry: Lessors of Nonresidential Buildings (except Miniwarehouses). Sector: 53.