Executive Director, Growth Marketing

Job overview

The Executive Director, Growth Marketing role is remote within the Eastern and Central time zones, with 25% travel to offices and customer or company destinations. Compensation is not specified; the posting describes a competitive executive compensation package. Instructional Empowerment provides research-validated school improvement products and services to K–12 districts and schools nationwide. The executive leads product marketing, digital marketing, and demand generation while supporting sales enablement. The role builds marketing strategy and teams that generate qualified pipeline, align product and sales efforts, and support measurable school improvement outcomes.

What you'll do

• Own product marketing strategy and execution across product and service lines. Lead digital marketing, SEO, AEO, GEO, and multi-channel demand generation
• establish buyer journeys and improve lead tracking, quality, and conversion. Partner with sales and product on enablement, messaging, roadmap alignment, and go-to-market work. Lead and develop marketing professionals and support corporate marketing as needed.

What we're looking for

Skills & competencies

executive director

growth marketing

instructional empowerment

remote

eastern and central time zones

k–12 education

product marketing

digital marketing

demand generation

seo

aeo

geo

sales enablement

25% travel

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive base salary and performance-based incentive opportunity, health benefits, paid time off, retirement benefits, and professional development.

Why this role

Requires significant K–12 industry marketing experience, including at least 10 years selling into or marketing to school districts. Remote scope is limited to Eastern and Central time zones; 25% travel is required.

About the employer

Instructional Empowerment is hiring for this role. Industry: Elementary and Secondary Schools. Sector: 61.