Marketing Manager

Job overview

The Marketing Manager role is onsite in Palm Beach Gardens, FL; compensation is not specified. Sweet Additions supplies natural and organic ingredients to the food and beverage, nutraceutical, and pharmaceutical industries. The manager leads marketing strategy and execution, translating market and customer insights into positioning, campaigns, sales tools, and digital programs that support customer engagement, business development, and profitable growth.

What you'll do

• Research target markets, customers, consumers, and competitors
• analyze trends and communicate recommendations
• identify market opportunities and ingredient applications
• partner with Sales and R&D on innovation and product development
• develop positioning, value propositions, and go-to-market strategies
• support customer engagements and create sales enablement materials
• lead trade show participation
• manage agencies and vendors
• oversee brand communications, website, SEO, digital campaigns, content, CRM, and marketing automation
• track campaign performance and lead-generation objectives.

What we're looking for

Skills & competencies

marketing manager

market research

brand management

digital marketing

seo

crm

food ingredients

sales enablement

trade shows

palm beach gardens fl

sweet additions

Work arrangement

• Weekend coverage required

Why this role

Occasional travel is required for trade shows, industry events, customer and vendor meetings, and manufacturing facility visits.

About the employer

Sweet Additions, LLC is hiring for this role. Industry: Other Grocery and Related Products Merchant Wholesalers. Sector: 42.