Integrated Marketing Campaign Manager

Job overview

The Integrated Marketing Campaign Manager role is onsite in downtown Charleston, SC, and supports the Medical University of South Carolina’s Office of Communications and Marketing. Compensation is not specified; applicants must provide compensation expectations on the application. The role supports campaigns across clinical service lines and academic colleges. The manager turns approved strategies into coordinated, measurable campaigns across paid, earned, shared, and owned channels. By aligning internal stakeholders and external partners, managing campaign execution, and supporting enterprise planning, the role advances marketing outcomes across the health system and university.

What you'll do

• Lead development and execution of integrated campaigns across clinical, academic, university, or enterprise priorities
• translate approved strategy into coordinated PESO channel plans
• develop campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements
• coordinate deliverables, timelines, approvals, and dependencies
• report campaign outcomes through dashboards and insight summaries
• negotiate and execute select paid media placements
• coordinate enterprise marketing planning inputs and sessions
• serve as liaison between service-line stakeholders and Office of Communications and Marketing colleagues.

What we're looking for

Skills & competencies

integrated marketing

campaign manager

marketing campaigns

peso strategy

paid media

audience journeys

campaign measurement

charleston sc

musc

40 hours weekly

healthcare marketing

Work arrangement

• Weekend coverage required

Why this role

Hands-on individual contributor role; 40 scheduled weekly hours; requires five or more years of integrated campaign experience and experience executing paid, earned, shared, and owned channel strategies.

About the employer

MUSC is hiring for this role. Industry: General Medical and Surgical Hospitals. Sector: 62.