Product Owner, Lead Management and Performance Marketing

Job overview

The Product Owner, Lead Management and Performance Marketing role is listed in Chicago, IL; the posting does not specify a work arrangement. Compensation is not specified. The role supports USG’s digital customer experience program across the US, Canada and LATAM. The role establishes the lead-management operating model and performance marketing approach, connecting customer acquisition and lead processes with measurable pipeline and revenue outcomes. It owns the business roadmap for related Salesforce capabilities and coordinates improvements across marketing, sales, analytics, digital and technology teams.

What you'll do

• Own lead-management strategy, lifecycle definitions, governance and operating model
• set the Salesforce Lead Management and Marketing Cloud vision, roadmap and prioritized backlog
• translate business needs into requirements and release priorities
• develop performance marketing and demand-generation plans
• guide segmentation, scoring, nurture and testing
• oversee funnel analytics, attribution, dashboards and reporting
• drive adoption, data quality and continuous improvement
• coordinate cross-functional stakeholders.

What we're looking for

Skills & competencies

product owner

lead management

performance marketing

chicago il

usg corporation

salesforce crm

marketing cloud

demand generation

b2b marketing

funnel analytics

lead lifecycle

cross-functional leadership

Work arrangement

• Weekend coverage required

Benefits & perks

• Benefits include medical, dental and vision options, life and other insurance options, a 401(k) match, pension plan, bonus potential, paid time off and paid holidays.

Why this role

The role combines business product ownership of Salesforce lead-management capabilities with enterprise performance marketing and funnel measurement.

About the employer

USG Corporation is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.