Brand Manager

Job overview

The Brand Manager role is onsite in Green Bay, WI; compensation is not specified. The role leads brand content and storytelling across paid, owned, and earned media channels for Fielmann USA. The Brand Manager plans and coordinates campaigns, content, and creative work, then measures performance to improve brand equity, traffic, and sales. The role aligns brand messaging across audiences and platforms while coordinating internal stakeholders and external agencies.

What you'll do

• Create quarterly content plans
• direct production and manage creative workflows and team bandwidth
• oversee website content for three banners
• prioritize requests and coordinate with cross-functional partners
• identify and measure A/B tests
• lead copywriting and editing across marketing channels
• translate brand strategy and market trends into content
• monitor campaign performance and consumer sentiment
• conduct competitive and market analysis
• manage agency relationships and coach graphic designers.

What we're looking for

Skills & competencies

brand manager

brand strategy

content planning

campaign management

copywriting

digital marketing

a/b testing

green bay wi

fielmann usa

marketing analytics

creative workflow

agency management

Work arrangement

• Weekend coverage required

Why this role

Leads content planning, copywriting, campaign measurement, and creative team workflows across multiple channels.

About the employer

Fielmann USA is hiring for this role. Industry: Warehouse Clubs and Supercenters. Sector: 45.