Associate Director of Marketing Science

Job overview

The Associate Director of Marketing Science role is hybrid in Madison, WI, with office work Monday–Wednesday and the option to work remotely Thursday–Friday. Compensation is not specified. Hiebing is an agency that works across strategy, creative, media, account, customer relationship management, and technology teams for client brands. The role leads advanced analytics, applied artificial intelligence, and marketing automation work to improve client marketing performance and demonstrate business impact. It combines team leadership and client advising with hands-on analysis, modeling, measurement, and recommendations that help clients make data-informed decisions.

What you'll do

• Lead and develop analysts and data practitioners
• set marketing science strategy
• advise clients and translate analytics into recommendations
• analyze marketing and customer data
• guide statistical models, machine learning, and AI-enabled decisioning
• collaborate with agency teams
• develop measurement frameworks and KPIs
• apply attribution, segmentation, personalization, and automated decision frameworks
• evaluate campaign performance
• maintain data quality, privacy, security, and responsible AI practices.

What we're looking for

Skills & competencies

associate director

marketing science

hybrid

madison wi

hiebing

marketing analytics

artificial intelligence

marketing automation

data science

client advisory

python

sql

tableau

master’s degree

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off and holidays, birthday off, dog-friendly office, free parking, professional development funding, 401(k) match, profit sharing, annual bonus opportunities, medical, dental and vision insurance, paid parental leave, investment and partnership opportunities.

Why this role

Requires a master’s degree and 8+ years of relevant experience, including team leadership and client-facing work; hybrid schedule; professional development funding and partnership opportunities.

About the employer

Hiebing is hiring for this role. Industry: Advertising Agencies. Sector: 54.